Amazon No Longer Offering One Month Prime Trial in India, Here’s why

Amazon India today made an important announcement regarding its one-month Prime Membership subscription. Now, the company won’t offer its 30-days “free trial” in India. As you might already know, the tech giant offers the Amazon Prime membership under which it offers faster and free deliveries of products. This also includes access to Prime Music and Prime subscriptions.

The US-based company has taken this decision due to a new mandate from the Reserve Bank of India (RBI). As per the RBI’s recurring payments, all banks and financial institutions need to implement an extra layer of authentication for payments.

Do note that the company has stopped taking any new sign-ups for the Amazon Prime trial since April 27, 2021. If you want to take the Prime subscription, you will have to select the three-month or the annual plan. They will cost you Rs 329 and Rs 999 respectively.

RBI has initially introduced this framework back in the year 2019. However, the deadline for the same extended to September 30, 2021. As per the RBI’s new policy, the current limit for transactions has been revised up to Rs 5,000. You can learn more about this on the company’s official support page.

Author- Nikhil Sharma

Also read our other articles- Post pandemic world: A glimpse of what we can expect

Nikhil Sharma

Freelance Tech Writer | Digital Marketing Enthusiast | Wanna be Technopreneur

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