Now and then, we witness incidents about the social media outrage.
Recently, FabIndia, a textile-based company popular because of its ethnic, wear became a victim of the trend.
FabIndia introduced a festive collection on October 9, 2021. The collection was launched under the tagline of Jashn-e-Riwaaz. The official post featured men and women adorned in beautiful ethnic Indian clothing in a vibrant shade of red.
To this post, Netizens reacted as an attempt to infuse religion and hurt the sentiments by imposing a secular card just before Diwali.
The controversy began due to the tagline, ‘Jashn-e-Riwaaz.‘ The collection aimed at the festive season as Diwali preparations have started around the country. But, the Urdu words in the tagline made people react and question the brand’s sensibilities.
There were several tweets on social media accusing FabIndia of ‘damaging the Hindu festival of Diwali.’
And in no time, the #BoycottFabIndia was trending on Twitter. The outburst was so strong that many users asked for an immediate boycott of the brand.
What triggered the outburst was the tweets from influencing political leaders. BJP Yuva Morcha President Tejasvi Surya tweeted, calling this an attempt to belittle Hindu festivals. Furthermore, Surya stated that brands like FabIndia should face an economic crisis for such deliberative attempts.
Uttrakhand MLA Rajkumar, also hailing from BJP, supported the boycott. While attaching a screenshot of the original post by FabIndia, Rajkumar tweeted #BoycottFabIndia.
What followed the Twitter outburst?
After the uproar on social media, FabIndia removed the tweet on the following Monday.
In an official statement to the Times of India, FabIndia expressed its views on the collection. The tagline of FabIndia is ‘Celebrate India‘ is also a wordmark for the company. And, they have always respected and stood for the celebrations of Indian Traditions. Moreover, the current launch, ‘Jashn-e-Riwaaz,’ literally means the celebration of Indian festivals.
In the entire social media uproar, it was interesting to know that ‘Jashn-e-Riwaaz’ was not the official Diwali collection of FabIndia.
FabIndia’s Diwali collection is yet to be launched and is called ‘Jhilmil si Diwali.’
Well, among all the chaos, FabIndia didn’t miss an opportunity to promote the brand. An official statement by FabIndia read that keep a look at our Diwali collection it is going to be beautiful.
What is the key takeaway from this incident?
A Tweet uproar #BoycottFabIndia is not the first social media outburst nor the last. Earlier jewelry brand Tanishq was trolled badly for their advertisement promoting inter-faith marriages.
Social media is a platform for citizens to express their views. Views can be both positive and negative.
Moreover, people have every right to express themselves.
Read more at: https://akashbaani.com/why-did-china-ban-yet-another-social-networking-app-linkedin/
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