Fashion

Pride month 2021: Here’s how fashion brands are celebrating

Since the start of Pride Month 2021, many fashion brands have released many schemes and discounts. Here’s how fashion brands are celebrating by offering special collections in June in honor of the occasion.

Though, the Pride parades and other public celebrations were canceled or moved online. Still, Special Pride purchases can still be found this year.

Here is a selection of some of the best products including shoes, clothing, makeup, and personal care products.

Brighten up your Pride Month by promoting equality, visibility, and inclusion at the same time.
These LGBTQ-focused brands are not only making significant donations to charities. such as The Trevor Project, GLSEN, GLAAD, All Out International . and the Los Angeles LGBT Center but also taking the walk to show their support for the LGBTQ community.

Get a glimpse of what fashion companies are doing to support Pride.

Gap

The gap has a long history of Championing Inclusion and supporting the LGBTQ+ community.
In celebration of Pride month 2021, with the customers this year, their family is also giving back to the communities where they operate.
Each of the companies brands has produced a capsule collection highlighting the beauty of the LGBTQ+ community:

From designs created by Gap’s employees to an NYC muralist Also vibrant colors allow the customers to be themselves without inhibitions.

H&M

In honor of Pride month, H&M has released its 2021 Pride campaign. The fashion giants are waving the rainbow flag high this year with a tech twist.
On June 1, the brand launched a campaign called Beyond The Rainbow.
Using the app, people can share their stories from around the world. The best part is how people can access each other’s storytelling.
The H&M scanner allows users to simply point their smartphones at any rainbow flag to access H&M’s Pride portal, which includes videos, Instagram filters, and the ability to post their own Pride stories.
By telling stories about the LGBTQIA+ community, the platform celebrates the community.

Balenciaga

A fun collection of hoodies, hats, and undergarments have been designed by Balenciaga. This is to celebrate Pride Month, it is on display for the brand’s Pre-Fall 2021 collection.

The luxury house will donate 15% of sales from the collection to the Trevor Project . a nonprofit organization that helps prevent suicide among LGBTQIA+ youth.

Calvin Klein

Calvin Klein’s Pride collection emphasizes authenticity with a wide range of underwear, swimwear, and accessories worn by celebrities such as Omar Ayuso, Arca, and Honey Dijon.

In addition to the Trevor Project, a portion of the proceeds will be donated directly to the Transgender Legal Defense and Education Fund- the onePULSE Foundation, and BlaQ Aboriginal Corporation in Australia. Remarkably, this is the first time that the American brand will be contributing directly to these charities.

Tiffany & Co.

Tiffany’s Stand For Love campaign, the brand explores themes of togetherness and emotion. in this 2021 pride month.
In their new video, the top themes of Pride Month are explored. Also, the company has shown support for the LGBTQIA+ community through charitable donations to the Ali Forney Center and SAGE.

Olay

A Pride-inspired version of the company’s best-selling Regenerist Micro-Sculpting Cream will be available in addition to the two gift sets.
In addition, the brand will donate $75,000 to The Trevor Project to support the LGBTQ community.
For the second straight year, Olay will support P&G’s Can’t Cancel Pride campaign so that the LGBTQ community along with allies, will be able to assist those negatively affected by COVID-19.

BH Cosmetics

BH Cosmetics will introduce a limited-edition Give Back 12 Color Shadow Palette.

However, this starts on June 9th. For Pride Month 2021 the company will donate $10 from every purchase of this palette to The Trevor Project.

Also read: How Travel business will survive after covid -19

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